There is this thing about virtual reality…….

It’s now real. What happens online now carries over into the real world and what happens in the real world is carried over into Facebook statuses and tweets. The line is no longer clear between fake and real. We are all intertwined and social media isn’t that scary place that we once knew.

So what do you do as a small business owner???

* 1. Make a presence online. Use Facebook and Twitter to be known (don’t be pushy or spammy)
* 2. Connect with an audience. Are you speaking to mothers? Is their a moms group online? If not are you willing to sponsor a mom’s site to get one up and running? What a great community service you would be providing. Is your audience senior citizens? Have you started groups outside your business for them to connect, offer classes at the local library to teach them technical skills and ask YOU advice? What a community service you would be giving enabling grandparents to talk online to their grandparents or helping moms connect to socialize with one another.
* Think out of the box. Don’t just think black and white and advertising. Let your brand be known for faithful service, community service and being of service.
* Enable other businesses to connect with yours. Establish relationships and partner with each other. Meet other “servers” in your area and serve the community together.
* Reach out to local bloggers. Sure, you might not know their audience or readers but would extending a free service in review be a risk not worth taking. Make friends with the voices of your community, discuss issues, listen to opinions, and be open to change. I would be very open to the idea if you extend your hand, you would be “the talk of their circle” for sure. With a small business no “circle” should go unturned. Reach out to local bloggers. Support, read, listen, comment and consider offering.

Social Media once known as the world of virtually is the world of actuality. Don’t be scared, be brave, be personable and be yourself

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1. Keeping the door open to the F Word in Social Media (Friend or Followers)