Another Thing I Learned from Disney

We just spent a couple days in Disney. I used a get away for business to warrent a last minute vacation for 3 days to Disney. We frequent Disney often…..infact before I became sick we would land there more then 4 times a year. (I was/am hooked by Mickey)

Besides excellent branding that is out of this world, I learned something NEW about Disney.

Disney has learned to except social media. Infact, Disney has always relied heavily on word of mouth and in my opinion social media tools such as Facebook, Twitter, blogs and such…. are just a mouth piece. Disney has in more then one circumstance embraced social media.

While I was looking for a place to stay around Disney I jumped on their site. Sure, the page content was magical in itself but….in the bottom right corner Disney has placed Trip Advisor ratings and customer links right to their guest’s opinions.

This amazed me. These things were obvious to me. Disney listens. Disney is confident in their product. Disney will take a negative and change it/FIX it.

Once again we are learning marketing from a mouse led company that knows that the best form of marketing IS customer service, listening and reaction. That is what I call a lesson in social media-whether or not your business is as big as the mouse or just as big as you.

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